The region won a Destinations Award in the TripAdvisor’s 2008 Travelers' Choice Awards.

Described by TripAdvisor members as being “a place of extraordinary natural beauty”, Rotorua was number 13 in a list of the top 25 South Pacific destinations.

Now in their sixth year, the Travelers’ Choice Awards are judged entirely by TripAdvisor members – all travellers themselves – and, according to the website, are among the most coveted awards in the tourism industry.
 
“It’s pleasing to see such positive feedback, and it shows that travellers to Rotorua are enjoying their time here and obviously taking advantage of the wide range of activities available,” Destination Rotorua Tourism Marketing general manager Don Gunn says.