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Keep Rotorua Beautiful

Rotorua is the current title holder of the national Most Beautiful City Award – presented in September 2009 by the Keep New Zealand Beautiful organisation. It is the fifth time in ten years that Rotorua has received this accolade – the other years being 2006, 2002, 2000 and 1999.

Rotorua District Council funds and employs the Keep Rotorua Beautiful coordinator position and is involved in a wide range of services aimed at ensuring the district remains clean, tidy and attractive for the benefit of local residents, and the many visitors attracted to Rotorua each year.

Keep Rotorua Beautiful Committee Vision

To have a graffiti free, clean and beautiful city which Rotorua people can be proud of and visitors appreciate
To instill civic pride

Keep Rotorua Beautiful Committee

Keep Rotorua Beautiful was established in 1967 under the National Anti-Litter Council. Since 1987 the committee has operated the programme set down by the Keep New Zealand Beautiful Society.

The Rotorua committee includes individuals, a Rotorua District Council representative, and volunteers from various community groups. His Worship the Mayor, Kevin Winters, is Patron.

Keep Rotorua Beautiful secures funding from grants and sponsorship, with the Rotorua District Council providing funding for the co-ordinator, an essential part of the committee.

Keeping Rotorua Beautiful involves:

educating school children about litter and the environment
reducing litter and removing graffiti
staging an annual intermediate school speech contest
presenting annual business and citizens’ awards for the enhancement of our city
organizing Clean Up New Zealand Week
Adopt-a-Spot schemes
liaising with the Keep New Zealand Beautiful National Society
beautification projects.

The key to all of our activities is establishing community involvement and encouraging people to share in taking responsibility for their environment.