Destination Rotorua Economic Development is a business unit of Rotorua District Council actively working together with the wider Rotorua business and government community to provide an environment that encourages and stimulates economic growth.”

We have four main areas of operation:

1. Provision of relevant Rotorua economic and business information.
Facilitation of business to business and business to government (local & national) interaction.
3. Marketing of the region as a place to:
   • Do business in;
   • Live in;
   • Work in;
   • Invest in.
4. Project Management of Strategic Level Economic Development Projects:
   • Rotorua Economic Development Strategy – BrightEconomy
   • Rotorua Employment Skills Strategy 
   • Regional Film Initiative
   • Implementation of Retail Strategy
   • Infrastructure development particularly industrial land.