Rotorua is a bi-cultural district with a multi-cultural population of around 67,000 people. The district is centred around a thriving city on the southern shore of Lake Rotorua, and extends to include a number of rural and lakeside communities. Rotorua is an international tourism icon and a renowned heartland of Maori culture.
Rotorua's population profile is currently quite young, but is gradually ageing as the baby boomer generation nears retirement. Other key trends include an increasing number of Maori residents, and an increasing number of residents in other non-European ethnic groups. Currently around 36% of the resident population identify as Maori, 4% as Pacific peoples and 4% as Asian ethnicity.
Survey results confirm that Rotorua has a high level of perceived community spirit compared to other districts. The District has an active social and sporting scene. Also, many residents commit time and effort to working in the community, including fund raising, attending meetings, training and coaching.
For a demographic overview, check out Statistics New Zealand's . A series of
detailed Council reports on social and demographic trends can also be downloaded for free.
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