A logo is the core focus of an organisation's identity. Rotorua's tourism logo is designed to reflect some of our core qualities. In essence these are:
- Our vibrant Maori culture via the 'takarangi' symbol.
- Our historical standing as a visitor destination via the Rotorua typeface.
- Our diverse natural environments via the colours.
The logo also meets basic commercial requirements, and sets a standard that will last well into the future. Our tourism logo also provides a unique 'visual shorthand' that, over time, our audiences have come to understand and recognise.
On its own the tourism logo has little or no impact, but surrounded by consistent, high quality messages and images, it greatly assists our efforts to brand Rotorua as a vibrant, progressive District, and a wonderful place to visit.
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