“Bright Economy” provides a collaborative strategy, focus, direction and a framework for prosperity and well-being to occur, enhancing the Manaakitanga of Rotorua.
The strategy involves the concept of encouraging innovation and removing barriers to growing the economy, changing attitudes so all parts of the community are committed to developing a culture of wealth creation and enhancement and participating in the well being that flows from it. A strategy whereby a growing economy allows Rotorua to have an improving environment, a well balanced, thriving, engaged and fulfilled community, owning its future and avoiding the dependency traps of the past.
Focussing on sustainable wealth creation and the successful values and attitudes that go with it, is a positive way that the Rotorua community can grow. It is noted that the Rotorua community, through the Bright Futures community outcomes work has highlighted the need for a prosperous, learning, and happening community.
The opportunity to add value to the tremendous array of existing resources provides the Rotorua community with a unique opportunity to build on a substantial past progress and move to a whole new level of prosperity and well being for its people.
“Bright Economy” is about building up the Rotorua experience with its unique combination of geothermal activity, significant landscapes, lakes, culture, climate and central location providing an ideal environment for successful service, industrial and primary sector businesses to do well in and support a thriving community.
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